Lesson 1: Introductory Lecture

Taking our first steps into the world of digital pastel

  • You will explore examples of various pastel styles and techniques.
  • Learn to identify the key features that make pastel illustrations stand out from other digital mediums.

Lesson 2: Canvases and Textures

Exploring pastel paper and backgrounds

  • You will learn to distinguish between various pastel paper grains.
  • Discover the unique characteristics of working with pastel textures.
  • Learn how to create realistic paper surfaces digitally.
  • Get access to 14 free digital canvases!

Lesson 3: Shading and Digital Brushes

Testing brushes and stroke techniques

  • You will explore how professional illustrators work with pastel crayons.
  • Master various digital pastel brushes in action.
  • Get exclusive access to 5 free digital pastel brushes! 

Lesson 4: Color Theory

Master the art of color selection for your artwork

  • You will discover 5 essential principles of working with color.
  • See firsthand how color choice transforms the mood and perception of an illustration.
  • Receive exclusive, expert recommendations from the author on creating the perfect palette. 

Lesson 5: Pastel Stylization

Mastering the core techniques of artistic stylization

  • You will explore the most popular techniques used by professional pastel artists.
  • Discover signature stylization methods developed by your instructor.
  • Receive expert guidance and personal recommendations on how to bring a unique style to your artwork.

Lesson 6: Sourcing References and Sketching

Taking your first steps into practice

  • You will master 2 distinct ways to create sketches digitally.
  • Learn the essentials of choosing and preparing references for your artwork.
  • Create your initial sketch to lay the foundation for your first pastel illustration.

Lesson 7: Creating a Stylized Portrait

Discovering the digital pastel technique

  • You will learn the secrets of drawing on a colored canvas.
  • Master the interplay of light and shadow to build form and depth.
  • Learn how to incorporate expressive accents that make your artwork pop.
  • Bring it all together by applying your instructor’s signature stylization techniques.

Lesson 8: Advanced Sourcing and Sketching

Designing your own reference for a drawing

  • You will design a custom collage to lay the groundwork for your illustration.
  • Master a vital skill that will empower you to produce completely original artwork.
  • Expand your artistic vision and discover new possibilities for bringing your creative ideas to life.

Lesson 9: Creating a Stylized Illustration

Putting your drawing skills into practice

  • You will master your instructor's signature techniques for effortless artistic stylization.
  • Learn how to beautifully stylize and simplify hair and clothing.
  • Discover how to achieve an authentic, vibrant look that mimics traditional pastel painting. 

Lesson 10: Content Creation for Artists

Building an engaging digital presence while drawing

  • You will master the art of developing compelling and eye-catching creative content.
  • Understand the vital role that content plays in accelerating an illustrator's career.
  • Discover the best social media platforms and online portfolios to showcase and publish your work.

Lesson 11: Printing and Packaging

Preparing and packing posters for shipment

  • You will learn the technical essentials of preparing your digital illustrations for high-quality printing.
  • Master the best techniques for safely packaging posters and preparing them for domestic or international shipment.
  • Discover the critical factors to consider when choosing paper type, color profiles, and printing methods.

Lesson 12: Monetizing Your Art

Navigating the commercial illustration market and career growth

  • You will discover effective strategies to monetize your signature style within the fashion and commercial illustration markets.
  • Receive your instructor's expert guidance on exploring diverse creative niches and industries.
  • Map out a clear roadmap for your long-term career development and growth as a professional commercial illustrator. 

Bonus Lesson: Painting Rich and Dark Skin Tones 

Creating a stunning stylized portrait

  • You will learn the core principles of capturing expressive facial features and facial structure.
  • Master the art of rendering dark skin tones, blending rich undertones, and reflecting light naturally.
  • Elevate your portraiture skills and build greater confidence in your overall artistic technique.

ZHENYA

FASHION ILLUSTRATOR & ARTIST


Her signature aesthetic is distinguished by its vibrant, eye-catching colors and elegant linework, allowing her to capture the unique spirit of any subject and elevate it into a dazzling new form. Today, she collaborates with world-renowned brands and publications, including VOGUE, HARPER'S BAZAAR, MARIE CLAIRE, GRAZIA, ELLE, and REVLON, as well as major industry events like London and Paris Fashion Weeks (LFW / PFW) and the Mazarine Agency NYC.


Zhenya teaches illustrators and fashion design instructors from all over the world, including the USA, Europe, Russia, China, and Japan.


Featured In / Selected Press:
Harper's Bazaar, Beauty Hub Magazine, MBFW, and City Celebrity.
Catalogue Magazine, Fashion Critic Network, and FIDA.


Exhibitions:
Gift Show Exposition - Tokyo, Japan
Art Fair FIDA (online) - London (Group)
Vogue III - London (Group)
Printemps - France, Lille (Solo)
Fashion illustration - Acid Gallery, France (Group) 
Fashion illustration - Haze Gallery, Germany (Group)


Official site fashion-illustrator.com
Instagram @zz_fashion_illustrator

Журавлева Евгения Геннадьевна

ИНН 381303890924

zzfashionillustrator@gmail.com

Соглашение об обработке персональных данных